Product Strategy & Roadmapping
Manage increasing complexity with discipline & focus
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.MICHAEL PORTER
Align & Focus
From the Vision, to the Goals, to the Action Plan. Get everyone on the same page. And don’t forget to measure & manage progress.
Strategic vs Tactical
It starts with the Vision – defining who you are and what you want to be. And by the way, its not always as easy as it sounds.
Once the Vision is established, then come the Goals: what do you want to achieve and when, to fulfill the Vision.
Now the Strategic plan. Who are you selling to; What are you selling; Why will they buy your product; How will you price your product; What are your channels?
EXECUTION & MEASURE
The devil is in the details. Executing effectively on the Strategic Plan is critical to success. Always measure, always adapt.
What Our Customers Say
Transformation Labs took on our Product Messaging project. They did amazing research and took us to the next level in understanding our positioning.VP Marketing, focused ISV
We help companies drive their business by creating remarkably great products & product organizations