Optimizing Product Management
Drive your business
Product
Product Success is the very definition of optimized Product Management. We make it happen.
People
People matter. Product Management requires a fine balance of technical and business skills.
Processes
Lightweight and efficient, optimized processes take the weight off.
The Product Management Process
Optimizing Throughout the PM Process
Market Needs & Drivers
- Market research & Market problems
- Target markets & Market Sizing
- Target Buyers (Personas)
- Competitive research
- Customer & Stakeholder interviews
Product Strategy & Roadmapping
- Product Strategy
- Product definition
- Roadmap
- Feature scorecard
- Prioritized feature backlog
- Release Plan
Product Development
- Feature refinement
- Define Stories
- Acceptance criteria
- UX design
- Agile processes
Market Readiness & Launch
- Launch plan
- Manage launch
- Internal training
- External training
- Beta plan
- Release Retrospective
Business Results
- Revenues
- Adoption
- Customer feedback
- Partner feedback
- Win/loss analysis
Manage & Measure
- Metrics
- Agile Processes
- Analytical tools
- Product Management tools
Venn & the Art of Product Management
The goal of Product Management is product success.
Success is defined by the business objectives of your product. Success could be initial customer adoption, it could be growth, revenue, profit, market share, or something else. Remember, business strategy drives product strategy and business objectives drive product objectives. i.e. the product aligns to the needs of the business.
OUR MISSION
We help companies drive their business by creating remarkably great products & product organizations